Acquiring new customers
Creditreform helps identify new, high-potential customers
When we identify a potential client, we simultaneously investigate the prospects of establishing and intensifying the customer relationship.
Solvency-checked addresses and deliverable mailings are a must for successful dialog marketing and, even then, identifying the right contact is a supreme discipline. Decisive here is not only the high quality of the data in your own database, but also that in purchased address lists.
A wide range of selection options in our leading corporate dataset let you locate your customers – regardless of whether they’re in top or second-level management. Companies active on the international stage can also profit from our data services – our hot-off-the-press data, business addresses and contacts from our neighboring countries in Europe helping them drive their cross-border businesses.
Our consumer identification centers on extensive, demographic and psychographic profile data, rewarding you with high response quotas and minimal scattering losses.
Product Overview "Acquiring new customers"
Powerful database application
The MARKUS database provides detailed, reliable and up-to-date business information on 1.5 million companies listed in commercial registers in Germany, Austria and Luxembourg, and on 1.7 million decision-makers. MARKUS contains references to 3 million shareholders and subsidiaries worldwide. The combination of Creditreform’s high quality data and Bureau van Dijk’s wizard-based software assures the win-win situation of easy handling and professional usage.
Selecting solvency-checked business addresses online
With CrefoAddress, you can choose your aspired target group online, and retrieve data selected using your own criteria and devoid of overlaps with your own datasets – quickly… easily… any time! A few steps are all that’s needed for fully conducting your planned, sales and marketing activities.
The database comes from Creditreform subsidiary, beDirect, with Creditreform supplying beDirect with most of the master data. CrefoAddress gives you access to over 3 million operating addresses of active, solvency-checked businesses, plus value-added information; this marketing information is of a unique scope, information depth and currentness, and can be called up 24 hours a day, from anywhere worldwide, without any minimum purchasing obligations. A wide range of other useful, value-added information categories is also optionally available for your marketing, sales and CRM activities.
Horses for courses
With consumers increasingly using a – whenever possible, simultaneous – range of information channels, “multi-channel” is the talk of the town. The meanwhile extremely fragmented media environment poses great challenges for selective media planning and offers a real opportunity for your planning! What could surpass addressing your customers with personalized communications via their preferred media channels – and without scattering losses? Our Multi Channel concept makes that child’s play!
The archetypal customer
Creditreform uses scoring, geo- and profile analyses to make sound statements on target-group opportunities, based on high-quality microm data. In this way, our potential analysis findings help you identify unexploited market opportunities outside your customer base for different areas, product groups and brands.