Customer portfolio penetration
Identifying opportunities in your customer portfolio
For most established companies, the greatest potential for increasing turnover and income lies dormant in their existing customer base. Activating this latent demand requires business intelligence on the customers’ structures and the characteristics.
Although long-term, successful business relationships put the customers on center stage, do you really know what characterizes your most-attractive clients, and the pent-up potential within your existing customer base?
With our Customer Structure & Profile Analyses, we identify for you the specific needs and characteristics of your customers and market segments, and show you the market players best fitting your most valuable customers’ profiles. Long-term optimization of your customer care and perceptible improvements in sales are possible with this information: exploit this unique intelligence to activate dormant potential in your sales regions to your own benefit.
How can I acquire new customers more efficiently?
A Customer Structure Analysis characterizes your existing customers based on a range of attributes such as: above-average buying power, high affinity for home loan and saving, or allocation to a certain Sinus Milieu®. The results allow independent analyses of individual customer segments and their mutual comparison, e.g. A, B and C customers, groups characterized by specific turnover volumes, product purchases, advertising channels or regions.
How can I best analyze my customer base?
Scoring Analyses are among the most proven statistical methods for analyzing market- and geo-information at every conceivable geographical/spatial/regional level ((ggf. “from every conceivable dimension”)). The ensuing scorecard offers you a systematic choice of different decision-making factors and helps describe the dataset, spot cross- and up-selling opportunities within the customer base, and identify possible business terminators and valuable dormant customers. The customer base findings can naturally also be used in selecting potential new customers.