Data quality management as a key to success
The quality of your master address data is fundamental to holistic customer management. Untapped turnover potential can be activated by identifying market opportunities and personalizing your customer communications accordingly, but only if you’ve up-to-date data at your disposal.
Although data are in a permanent flux of change, keeping them up-to-date won’t need to give you a headache. Creditreform’s professional systems will update, clean out and enrich your customer data with valuable additional information, once only, or on a regular basis, thereby ensuring you always have correct data to build on. Selective, optimized communication based on accurate and current data will help boost customer loyalty and realize cross- and up-selling opportunities.
Creditreform’s system-integratable solutions and full-fledged projects offer unsurpassed quality standards founded on professionally researched data. Place your trust in the #1 database on German enterprises and a direct link to the Creditreform Group’s restricted lists and datasets.
The quick data audit
How good are your addresses? Where do they need correction? How can you boost your database’s potential?
A Strengths & Weaknesses Analysis of your entire customer data helps you identify your specific database support needs.
You’ll discover whether your data are current, receive breakdowns by region and legal form, and identify duplicates and the number of necessary corrections. Creditreform will determine the number of undeliverable addresses that are worthless for mailings.
Complete and correct address datasets are a must for marketing and sales – anything else and you’re throwing money out the window!
Bespoke data quality measures
The beDirect product, beProfile, guarantees a super-up-to-date database in best possible data quality.
beProfile flushes out your database and enriches it with valuable additional information.
After such databank purges, your business contacts will be based on the operating addresses of active, solvency-checked businesses.
Data records, now enriched with additional information – including e.g. commercial KPIs, interdependencies and executives’ identities – support your sales and advertising campaigns and optimize your controlling and purchasing activities.
System-integrated address management based on the motto “Right first time”
beServe lets your address data be purged, enriched and maintained directly in your own system, the holistic solution being integrating effortlessly into your processes via an XML interface. beServe relieves you of all data integration overheads and gives you real-time access to up-to-date information at all times.
Your existing datasets are checked and corrected, and can be optionally enriched with additional information such as communication data or corporate KPIs. And ongoing data maintenance means you only use operating addresses of active, solvency-checked businesses.
New data records can be input quickly, easily and conveniently, and manual input errors are avoided.
New address opportunities are filtered by target group and cross-checked with your existing data to avoid overlaps.