Market analysis

Recognizing, evaluating and fully exhausting market potential


Customer and market intelligence are a must for every successful business. Creditreform offers you a sound basis with extensive customer and market information, innovative approaches and competent consulting.

Much of the information needed for a successful market strategy is already dormant in your customer database. The secret to unlocking its potential is its selective usage and further enrichment. Our market analyses evaluate your customer data and market prospects from a solvency viewpoint and current market data perspectives, thereby helping you recognize and tap new opportunities. State-of-the-art statistical techniques, data mining and scoring procedures identify profitable, promising customer segments for you – not just in the B2B space, but also for B2C.

Our market analysis portfolio improves your insight into your current markets: partner with Creditreform to discover your relevant market positionings... identify your market penetrations... and recognize opportunities for better exhausting market potential.

Leading business database for your market analyses

The MARKUS database gives you detailed, reliable and up-to-date business information on 1.5 million companies listed in commercial registers in Germany, Austria and Luxembourg, and on 1.7 million decision-makers. The wizard-based software and its intuitive user interface make extensive analyses of individual market areas, industry sectors and many other factors child’s play. more...

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