Target group analysis
High-value customer relationships from Day 1
Addressing the right customer segments with precisely targeted marketing plans is key to your business success.
The key to successful marketing is orienting it towards the right target groups. Your target-market segmentation can be facilitated by enriching your data with business activity codes, business sizes and other relevant characteristic data from Creditreform. Once the most valuable opportunities have been identified, we’ll then jointly define your target groups as the starting point for your strategy and action planning.
In the B2C space, our geographic analyses enable micro-geographical marketing segmentation based on psychographic factors such as values, preferences and life styles – essential information for defining your various target group types and successfully shaping your marketing strategy.
For those in the B2B market, our sound commercial information helps your correctly set your target group focus and identify the right contacts. Our extensive data pool also lets you identify companies in Germany and 43 other European countries based on structural attributes such as business activity, industry, company size to name but a few.
Product Overview "Target group analysis"
Detailed financial information
DAFNE gives you current and historic financial account information for over 1.2 million disclosing German businesses. The combination of extensive financial account details and Creditreform’s high quality commercial intelligence using Bureau van Dijk’s (BvD’s) user-friendly software assures the win-win situation of easy handling and professional usage.
European economic data
Economic data on over 20 million public- and private-sector enterprises from 43 countries around Europe. The user-friendly selection and analysis functions supported by database application AMADEUS make identifying business partners across Europe child’s play.
Who’s your target group and where does it live?
Use the latest neuromarketing findings for your target group analyses and address selections, and for optimizing your advertising channels and customer communication. microm Limbic® Types contains the Limbic® research approach for operative utilization in geo-marketing and dialog marketing. This not only lets us tell you who your target group is, but also precisely where it lives... down to a specific house.
The right place at the right time
microm Geo Milieus® offer you the market research sector’s celebrated Sinus Milieus® for your dialog marketing and spatial media- and location planning. They allow selection and addressing of all households in Germany, not just on a socio-demographic basis, but also using psychographic criteria.